Instantly Improve Your Copywriting & Sales with “The 16-Word Sales Letter” Framework

Instantly Improve Your Copywriting & Sales with “The 16-Word Sales Letter” Framework

Delving into the marketing framework by Evaldo Albuqurque’ in’s book “The 16-Word Sales Letter” in this post and pulling out the nuggets from an experienced copywriter. Do you suck at writing compelling sales letters, website copy, and product brochures, etc it’s usually because you don’t have a process. “The secret to converting copy is to…

Business Owner Writing Down on Paper while using Calculator
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EHR-Business Owner Productivity Measured In A Single Number

As a Business Owner do you know your Effective Hourly Rate (EHR)? During my time as a Business Coach over the past 20+ years I’ve used EHR-Effective Hourly Rate across more than 70 different industries to give Coaching Clients, and myself a quick consistent measure for how productive they are at building a more valuable…

So you’re interested in business growth coaching…

Here’s 5 Common Reasons why clients look to Geoff Currie and Business Growth Leaders as their coach… When clients tell us why they selected us to help them achieve their goals, no one could blame us for thinking their answers were scripted!…they chose us because we have a record for providing solutions that businesses actually…

Will this be the year you seriously drive up the value of your company?

Will this be the year you seriously drive up the value of your company?

If you have resolved to make your company more valuable in 2021, you may want to think hard about how your customers pay. If you have a transaction business model where customers pay once for what they buy, expect your company’s value to be a smaller multiple of your Earnings Before Interest Taxes, Depreciation and…

buying-business
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One Tweak That Can (Instantly) Add Millions To The Value Of Your Business

If you’re trying to figure out what your business might be worth, it’s helpful to consider what would be buyers are paying for companies like yours these days. A little internet research will probably reveal that a business like yours trades for a multiple of your pre-tax profit (+ add backs) for a small business…

9 Warning Signs You’re a Hub-and-Spoke Owner
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9 Warning Signs You’re a Hub-and-Spoke Owner

If you were to draw a picture that visually represents your role in your business, what would it look like? Are you at the top of a traditional Christmas-tree-like organizational chart, or are you stuck in the middle of your business, like a hub in a bicycle wheel?  Business owners generally avoid hub-and-spoke self-managed businesses…

The 8 Ways To Know If You Have A Job Or Own A Business
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The 8 Ways To Know If You Have A Job Or Own A Business

The ultimate test of your business can be found in a simple question: would someone want to buy your business?  Whether you want to keep your business or to sell next year or a decade from now, you must be building an asset someone would buy – otherwise, you have a job, not a business. …