Delving into the marketing framework by Evaldo Albuqurque’ in’s book “The 16-Word Sales Letter” in this post and pulling out the nuggets from an experienced copywriter. Do you suck at writing compelling sales letters, website copy, and product brochures, etc it’s usually because you don’t have a process. “The secret to converting copy is to…
As a Business Owner do you know your Effective Hourly Rate (EHR)? It is THE #1 way I measure an Owners productivity and its a single number measurement. During my time as a Business Coach over the past 20+ years I’ve used EHR-Effective Hourly Rate across more than 70 different industries to give Coaching Clients,…
Above and Below the Line is one of my favourite concepts to install into a business because of it’s simplicity and transformation it unlocks for the leaders, the people & culture and by extension the business results. I believe that “Above the Line, Below the Line” while at just 6 words long is a lifetime…
Here’s 5 Common Reasons why clients look to Geoff Currie and Business Growth Leaders as their coach… When clients tell us why they selected us to help them achieve their goals, no one could blame us for thinking their answers were scripted!…they chose us because we have a record for providing solutions that businesses actually…
If you have resolved to make your company more valuable in 2021, you may want to think hard about how your customers pay. If you have a transaction business model where customers pay once for what they buy, expect your company’s value to be a smaller multiple of your Earnings Before Interest Taxes, Depreciation and…
ByBGLAdminMost people think of starting a business as risky, but unless you invest a significant amount of start-up cash in your venture, you’re not really risking much other than your time. However, that changes if you’re lucky enough to get your business off the ground. As your company grows, you start to risk more and…
If you’re trying to figure out what your business might be worth, it’s helpful to consider what would be buyers are paying for companies like yours these days. A little internet research will probably reveal that a business like yours trades for a multiple of your pre-tax profit (+ add backs) for a small business…
🎤 Podcast Interview just landed: Interview episode with myself and good friend Jesse Green from Savvy Dentist Podcast just landed.
⏱👨💼💰 I know every business owner running team will get value out of it.
If you were to draw a picture that visually represents your role in your business, what would it look like? Are you at the top of a traditional Christmas-tree-like organizational chart, or are you stuck in the middle of your business, like a hub in a bicycle wheel? Business owners generally avoid hub-and-spoke self-managed businesses…
Why would two companies in the same industry, with the same financial performance, command vastly different valuations? The answer often comes down to how much each business is likely to grow in the future. The problem is that a lot of successful businesses reach a point where their growth starts to slow as the company…
