Would you like to double your sales in the next six to twelve months?
Have I got your attention?
The two strategies I am about to outline have been proven time and time again to result in an exponential increase in sales. I’m not talking about a 10%, 20% etc increase. I’m talking about a 100%, 200% or even 300% increase.
These strategies are easy to implement and do and yet very few do them. Most people are so busy chasing new customers that they miss out on the easiest sales of all – which you will make when you implement these two strategies.
Of course I’m assuming you have satisfied customers and they trust you. You have delivered what you said you would deliver and maybe even more. So here are the two strategies:
Strategy One: Nurture Your Clients
You need to put in place a strategy to transform your clients from satisfied clients to raving fans. Raving fans will ‘naturally’ rave about you to others and effectively become your unpaid salesforce.
Most make the mistake of thinking that because they have done a good job; their clients will become raving fans and tell others. Unfortunately this is not the case.
Your clients expect you to do a good job – that is what they paid you for. Statistics show that 14% of clients leave because they are dissatisfied with a product or service whereas 68% leave because of the way they were made to feel.
To turn a client into a raving fan requires that you make them feel good. It requires that you transform the relationship from transactional to personal fast. You need to show your client that you care about them as a person rather than as a transaction. Also showing your customer that you care about them once is not enough. You need to show them that you care about them repeatedly and consistently over time.
In order to show your clients repeatedly that you care about them, you need to develop a plan to connect with them on a personal level at least once a month. This could involve a combination of such things as non-business phone calls (just to see how they are doing), sending them some information to help them with their hobby, going for a non business lunch/coffee, sending them cards and sometimes cards and gifts (Thank you cards, Hi cards, birthday cards, holiday cards, appreciation cards, etc).
You will probably want to have a different “nurturing” plan for your “A” clients versus your “B” and “C” clients.
As a result of implementing this “Nurture Your Clients” strategy over twelve months your sales will increase from your clients and you’ll get more referrals and more sales from referrals.
Exponential growth can happen from implementing just this one strategy alone. However what is really powerful is if you also implement Strategy Two. And the probability of Strategy Two working will be increased because you have Strategy One in place.
Strategy Two: Proactive Offers
First start by identifying who are the clients that give you 80% of your revenue. Typically 20% of your clients give you 80% of your revenue in a year.
For each of these clients do a six and twelve month forecast of what they will probably need from you in products and/or services. Now come up with an offer that makes it very appealing for each client to commit to buying from you now what they will be buying from you in the next six and twelve months. What can you add that they will value to the extent that they will commit now rather than later?
Now present the two offers to them: a six month offer and a twelve month offer. Present it in such a way that they can see it is in their best interests to commit now rather than later.
You will be pleasantly – and very excitingly – surprised by the sales that will result (particularly if they know you care about them versus the transaction!).
Make it a priority to implement these two strategies so you can at least double your sales. Implementing them will I suspect cost you far less than what you spending to acquire new customers and it’s a much easier way to double your sales.
What are you waiting for? OK. Now here’s Your Task…
Implement Strategy One
Make sending cards part of your nurturing strategy. You can either do it manually – which is probably too cost and time prohibitive – or you can use a system.
The system BGL recommend and use extensively, is… SendOutCards.
Test drive it and send a card now to one of your “A” clients just to say “Thank You” for being your client. We’ll even pay for the card and the postage.
Yes. It’s FREE to try it! You can send a REAL card from the comfort of your computer for around $3 and it includes postage. You can even add a gift. Go to https://www.sendoutcards.com/bizcoach
If you’d rather send a REAL card for less than $1 plus postage or if you want to receive a percentage on all the cards and gifts you send and others you know send, you can watch a video demonstration athttps://www.sendoutcards.com/bizcoach
article written by Tessa Stowe. used with permission.