The Calm Professional is a made up coaching company that does career coaching.

This mock site details a process of taking a hypothical website for The Calm Professional through a process of:

The “before” content, while ripe for improvement upon, is still a by-and-large solid pitch for a coaching service!

1. rewriting the content (to be more customer-centric) and

2.adding select elements (to make the offering easier to understand).

It contains elements that are commonly found on quality coaching websites, and serves as a relatable starting point in applying this specific approach to improvement.

The approach illustrated here is highly opinionated, but the results are able to objectively speak for themselves (whether favorable or not). So rather than taking this as any sort of commandment, please enjoy this as a springboard for inspiration!